Бизнес-план «Hewlett-Packard»

Автор: Пользователь скрыл имя, 01 Апреля 2013 в 21:15, курсовая работа

Описание работы

Начиналось все в обычном гараже, где в 1937 году, имея на двоих $538 и видавший виды сверлильный станок, Хьюлетт и Паккард устроили первую мастерскую своей фирмы. Начальный период деятельности компании характеризуется "бросанием в крайности": Паккард и Хьюлетт делали то контроллеры для управления двигателями, то сигнальные устройства для указания линии нарушения правил для местного кегельбана. На продаже этих приборов друзья зарабатывали какие-то деньги, но это их мало устраивало. Они искали прибор, который принесет им капитал и успех.

Содержание

О компании
История компании………………………………………………………………………….
Технология и продукты…………………………………………………………………….
Организационная структура……………………………………………………………….
Бланки
Продольный………………………………………………………………………………...
Угловой……………………………………………………………………………………..
Письма и документы
Письмо-приглашение……………………………………………………………………...
Письмо-благодарность…………………………………………………………………….
Письмо-реклама……………………………………………………………………………
Письмо-запрос……………………………………………………………………………..
Письмо-ответ………………………………………………………………………………
Договор……………………………………………………………………………………..
Счет фактура……………………………………………………………………………….
Записка…………………………………………………………………………………...…
Письмо от заявителя……………………………………………………………………….
Резюме…………………………………………………

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Система управления документами, разработанная НР, помогает:

  • совместно использовать и эффективно управлять передачей документов между различными отделами;
  • интегрировать управление документами в стандартную рабочую среду служащих;
  • создавать «безбумажную» связь с гражданами и осуществлять электронную обработку файлов.

 

 

 


 

 

 

I. About the company

1.1 History of the company

All began in usual garage where in 1937, having for two $538 and the worldly-wise boring machine, Hjulett and Pakkard suited the first workshop of the firm. The initial stage of activity of the company is characterized "by throwing in an extreme measure": Паккард and Hjulett did that controlers for management of engines, signaling devices for instructions of a line of infringement of rules for a local bowling alley. On sale of these devices friends earned any money, but it is them arranged a little. They searched for the device which will bring it the capital and success.

HP has been based on January, 1st, 1939 by William Hjulettom and Dejvom Pakkardom, graduates of Stanford University of 1934, as the company on manufacture of the testing and measuring equipment. The precision low-frequency generator, Model 200A was their first product. Use of an electric bulb as resistance in a critical part of the scheme was an innovation in their device. It has allowed them to sell Model 200A at the price of $54.40 while competitors offered less stable generators at the price of more than $200.

The company name has been made of surnames of participants. Whose surname will be the first, they solved by means of a lot where has won Hjulett.

Walt Disney's studio which has got eight generators Model 200B (at the price of $71.50 everyone) for testing of system of the stereophonic sound used at work on a film "Imagination" became one of the first clients of firm.

Achievements

  • In 1966 HP has let out first-ever (according to magazine Wired) minicomputer HP 2116A.
  • In 1968 — the first-ever desktop scientific programmed calculator HP 9100A. HP 9100A possessed memory in 16 numbers or 196 commands (commands and the data registered in the same area of memory), the cathodic display, and together with the printer and the device of reading of magnetic cards cost $4900. At deenergizing from a network memory wasn't erased, moreover, if the computer was switched off from a network during the account, at inclusion of its abacus renewed from that place on which has been interrupted. The calculator used the transistor logic and was an engineering pearl of time.
  • In 1972 HP has let out the first-ever scientific pocket calculator HP-35, and in 1974 — the first-ever programmed microcalculator HP-65 which instead of magnetic memory used 4К dynamic RAM (DRAM).
  • In 1975 has created interface HP-IB (interface bus), accepted as the international standard of connection of remote terminal units to the computer.
  • In 1977 has presented device HP-01 — a combination наручных a digital watch, the calculator and a personal calendar.
  • In 1979 it has let out programmed calculator HP-41C which was first-ever alphanumeric and first-ever expanded. Its microcalculator HP-28C in the world supported for the first time symbolical calculations and a drawing.
  • In 1984 left inexpensive personal jet printer ThinkJet and the most successful laser — HP LaserJet.
  • In 1986 HP has offered architecture RISC.
  • In 1988 left the first mass jet printer DeskJet.
  • In 1993 has let out "the superportable" personal computer with the battery — HP OmniBook 300.
  • In 1994 has created the brightest in the world a light-emitting diode (LED).
  • In 1997 has won award Emmy for the contribution to technology of compression of video data MPEG.

Merges and absorption

  • In 2002 HP has united with Compaq, becoming the leader on sale of personal computers.
  • In 2009 HP has absorbed company Electronic Data Systems, having taken the second place in the international market of IT Services.
  • on November, 11th, 2009 HP declared company purchase 3Com.
  • In 2010 HP has absorbed company Palm, Inc., the manufacturer of pocket personal computers and smart phones.

НР - is the company from sphere of the high technologies, the working in more than 170 countries of the world. Works understanding, how technologies and services help people and companies to solve arising problems, to reach desirable results and to realize the possibilities and dreams. Uses new ideas and approaches for creation convenient in work, more effective and reliable technologies that with their help constantly to improve and do more conveniently life of all customers.

        Any other company can't offer such wide assortment of technological decisions, as НР. She offers an infrastructure and products, beginning from pocket devices and finishing one of the most powerful in the world of supercomputers. Besides, gives a wide spectrum of products and services for consumers and for entertainment, from a digital photo to computers and press devices. The wide assortment of let out production allows to offer technologies and the services most full corresponding to individual requirements of clients.

  • the company Headquarters is located in Has fallen-alto, California.
  • the Main chief executive and president HP is Leo Apoteker (Léo Apotheker).
  • HP is the largest company of IT Branch in the world. In 2009 financial year volume of profit HP.
  • In 2010 НР has occupied 10 place in list Fortune 500.

 

1.2 Technology and products

HP Enterprise Business (formerly TSG) manages enterprise and public sector customer relationships and also the sales processes across the three business segments to improve speed and effectiveness of customer delivery. HP Enterprise Business manages direct sales for value products including UNIX, enterprise storage and software and pre-sales technical consultants, as well as direct distribution activities for commercial products and go-to-market activities with systems integrators and ISVs.

HP Enterprise Business markets its extensive line of servers, storage, networking, software and services under an initiative it calls the “Instant-On Enterprise”. This vision sees the IT department as both a builder and broker of IT services, who needs to use existing technology in the data center as well as new technologies to deliver services. The solutions within the Instant-On Enterprise integrate across HP hardware, software, services, and intellectual property, complementing individual business unit offerings. The integrated solutions within the HP Instant-On Enterprise portfolio are sold within five categories including Application Transformation, Converged Infrastructure, Enterprise Security, Hybrid Delivery/cloud computing, and Information Optimization.[7]

HP Enterprise Business also drives HP’s vertical sales and marketing approach in the communication, media and entertainment, financial services manufacturing and distribution and public sector industries.

On Sept. 22, 2010, HP and McCartney Productions Limited (MPL) announced an agreement to digitize and deliver Paul McCartney’s digital library via a private cloud. The digitized library will include music, artwork and films for McCartney fans and for the entertainer’s personal use.

 

1.3 Organizational structure

HP's operations are organized into seven business segments:

  • Enterprise Storage, Servers and Networking ("ESSN"),
  • HP ProCurve (now part of ESSN),
  • HP Enterprise Services ("HPES"),
  • HP Software Division,
  • HP Technology Services (HPTS),
  • Personal Systems Group ("PSG"),
  • Imaging and Printing Group ("IPG"),
  • HP Financial Services ("HPFS"), and
  • Corporate Investments.

The three business segments-- ESSN, HP Enterprise Services and HP Software Division -- are structured beneath the broader Enterprise Business (EB) Group in order to capitalize on up-selling and cross-selling opportunities, and give a solution sale approach across the HP enterprise offerings.

Management

  • Ann Livermore (Executive Vice President);
  • Tom Iannotti (Senior Vice President, HP Enterprise Services);
  • Dave Donatelli, (Executive Vice President, Enterprise Servers, Storage & Networking);
  • Bill Veghte (Executive Vice President, HP Software Division);
  • Gary Budzinski (Senior Vice President, Technology Services);
  • Tom Hogan (Executive Vice President, Sales, Marketing and Strategy).

 

Control system of the documentation

Well-known that only at the expense of improvements in the work organization any enterprise can raise efficiency of the activity considerably. Considerable reserves of increase of labor productivity of state employees disappear behind possibility of reduction of quantity of time which usually is required for search of the necessary information, and also for teamwork over the data and documents.

The problem of efficient control working loading of employees at the expense of application of modern information technology is solved by a control system of electronic document circulation which company Hewlett-Packard has developed taking into account specificity of labor activity of state employees.

 

The control system of documents developed НР, helps:

  • to share and effectively to operate a document transfer between various departments;
  • to integrate management of documents into a standard working environment of employees;
  • to create "paperless" communication with citizens and to carry out electronic processing of files.

 



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