Автор: m*************@mail.ru, 24 Ноября 2011 в 18:06, реферат
IKEA is multinational company, which offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how they sell products in IKEA stores globally.
The IKEA Way 4
The IKEA marketing strategy 4
The IKEA communication policy 5
Advertising 7
Conclusion 9
References 10