Marketing for Hospitality & Tourism

Customer Orientation, What is Hospitality & Tourism Marketing? Marketing in the Hospitality Industry Undesirable Customers, Marketing Management, Marketing Management Philosophies, Marketing’s Future, The Internet Changes How We Market Hospitality Products, Core concepts in marketing. Needs, Wants, Demands, Products markets. Marketing management philosophies-Production, Product, Selling, Marketing and societal perspectives. Economic importance of marketing.