Реклама для нового форд пума

                                Реклама для нового Форд Пума.

     Больше  чем 6000 знаменитых рекламщиков со всего  света собирались в Каннах в конце прошлого месяца на 44-й Международный Фестиваль Рекламы.

     Многие  из них просматривали более 4000 предложений  в поисках международного рекламного идеала: простая идея, которая пересекает границы и обращается к людям соответствующего уровня на разных рынках. К несчастью, многие награды были за рекламы, созданные для местных рынков.

     Компания  нового Форд Пума была создана слишком поздно для этого фестиваля, но ожидалась выйти в свет на 45-м фестивале. Новый спортивный купе Форд был задуман для выпуска в Европе, дизайн подразумевал немедленную узнаваемость, которую искали клиенты международных агентств.

     Существенно позже великий Стив МакКуин вел Форд Пума по улицам Сан-Франциско в такой же манере, которой он вел Форд Мустанг 1960 года в его классическом фильме «Bullitt».

     Идея  фильма, который спонсировали Уорнер Бразерс, объединялась с необычной  компьютерной технологией и идеей Форд Пума. Машина следовала по одному из маршрутов Мустанга, взятого из фильма. Как и Мак Куин ездил по городу, машина ловила восхищенные взгляды прохожих, начиная от полицейских до привлекательных женщин на прогулке. В конце он направляется в свой гараж, где паркует Пуму рядом с первоначальным Мустангом. 

     №2

1. They were searching for multinational advertiser ideal.
2. No, unfortunately most awards were for ads created specifically for local markets.
3. Because it was created too late for this year’s festival.
4. Footage from film «Bullit» was combined through use of extraordinary computer technology with footage of Ford Puma.
5. Steve McQueen drives Ford Puma through streets of San Francisco in manner which he drove 1960s Ford Mustang, receives admiring glances from passers-by. Finally he pulls into his garage where he parks Puma near original Mustang.

     №3

1. I wasn’t told that George was ill.
2. He was given a present from his colleagues when he retired.
3. I think Tom should have been offered the job by them.
4. Has the new machine been shown by anyone?
5. The office has been cleaned by somebody.
6. The picture from the museum has been stolen by someone.
7. The room looked dirty because it hadn’t been cleaned for a week.
8. My things were packed by me an hour ago.

     №4

1. I am sorry I couldn’t come yesterday. I had to work late.
2. Can I use your telephone?
3. I think you should learn a few words of Greek before visiting this country.
4. Did you win the match? – Yes. It wasn’t easy but I could do it.
5. You must be at work at 9 sharp!
6. Can I put this notice in the corridor?
7. Her heart is weak. She should take treatment at hospital.
8. These goods are in demand. You should advertise them.

     №5

1. I hate being bother with silly questions.
2. She objected treating as if she were a child.
3. You hair is very long it needs being cut.
4. I like hearing that word. It brings back past memories.
5. Starting this school had been important to him.

     №6

1. Janet will be disappointed if she fails the exam.
2. I sat in the corner watching.
3. She was staring at him with wide and terrifying eyes.
4. Miss Smith looked rather unlike herself and decorated with a good many rings stood behind.
5. He was deeply impressed by the woman who stood waiting to receive him now.

     №7

1. Don’t worry, your things will be looked after.
2. This will be forgotten soon.
3. I have been offered a new job yet.
4. This house was built before the World War II started.
5. This book is very popular and it is widely discussed now.
6. When I came to the auditorium the last student had been examined.
7. The car was sent for when all the things were stored.
8. This book has been sold already. It is in demand.
9. Fortunately, we were pointed out on our mistakes.
10. Where are your watches? – They are repaired.

     №8

1. –The stockholders usually vote at the annual meeting, don’t they?

• What do they usually do at the annual meeting?

• Do they usually vote at the annual meeting?
• Do they usually vote at the daily or annual meeting?

2. – Most people work in order to earn their living, don’t they?

• What do most people do in order to earn their living?
• Do they work in order to earn their living?
• Do they work or have a rest in order to earn their living?

3. – The economic system is the sum-total of what people do and what they want, isn’t it?

• What is the economical system?
• Is the economical system the sum-total of what people do and what they want?
• Is the economical system the sum-total of what people want and what they dream or what they do and what they want?