Автор: Пользователь скрыл имя, 27 Сентября 2011 в 08:54, реферат
He is known for his the successful introduction of Diet Coke, but also as the marketer behind the failedNew Coke campaign and its bold comeback after just 77 days. As Chief Marketing Officer of Coca-Cola, he boosted worldwide annual sales volume from 9 to 15 billion cases - the most explosive growth period in the company\'s history.