Starbucks. Franchising

Introduction
My work on a theme the Franchise.
The purpose of my work to learn that such at a franchising and to look as it works on a firm example Starbucks.

1. Introduction
2. Theory
Franchising
1. Concept of a franchising
2. History of franchising
3. Franchising in Russia
4. Advantages for franchisors
5. Benefits for franchisees
6. Disadvantages of franchising
3. Practice
Starbucks Corporation
1. History
2. Sale and expansion
3. International expansion
4. Corporate governance
5. Resent changes
6. Activity indicators
7. Starbucks in Russia
4. The conclusion
5. Appendix
6. Literature