Competitive advantages of Foodmaster through entering the markets of member countries of the customs union
Доклад, 15 Июня 2013, автор: пользователь скрыл имя
Описание работы
Another strong point of Food Master is its location. As we all know, location plays very strong role in the success of the firm. Food Master doesn't have any problems with this stuff. In every food store of the city customers can find the production line of this company, which is very convenient for people because it helps them get products very quickly and do not spend a lot of time on traffic. And moreover, this is always shows that Food Master has big lists of orders and approvals from the side of customers and stores. It shows that their products have popularity among customers and almost every citizen buys the product from them. But still with big orders for food stores, customers may have disappointment because at bottom of fact the products have very small expiration date, and big stores can sell to customers spoil or not fresh product.
Содержание
Introduction: company overview
External analysis:
Internal/Organization analysis:
Strategic issues (refer to SWOT):
What the issue is?
Why you see it as an issue?
Strategic alternatives
Recommendations: Corporate Strategy, Business Strategy, Functional Strategy
Implementation Phases
Работа содержит 1 файл
Foodmaster information 1.ppt
— 462.00 Кб (Скачать)“COMPETITIVE ADVANTAGES
OF FOODMASTER THROUGH
ENTERING THE MARKETS OF MEMBER COUNTRIES OF THE CUSTOMS UNION”
Group #4
Aidos Zhanpeissov 20123241
Aigerim Kainazarova, 20090766
Aliya Kairzhanova 20081852
Darkhan Seilgazin, 20084092
Veronika Igrunova, 20090970
Outline
- Introduction: company overview
- External analysis:
- Internal/Organization analysis:
- Strategic issues (refer to SWOT):
- What the issue is?
- Why you see it as an issue?
- Strategic alternatives
- Recommendations: Corporate Strategy, Business Strategy, Functional Strategy
- Implementation Phases
Company overview
- Established (rented a dairy factory shop) – 1995
- 2001 – first company that implemented ISO and obtained the certificate in 2004
- Since 2004 – FoodMaster has been the member of the Laktalis International Group (France)
- Since 2010 – implemented HACCP
- Today has – 4 factories, 16 retail branches, 2 dairy farms
- Produce – more than 100 kinds of dairy products
- Favorite Consumer Products:
- yogurt, the sour cream, the home curd, Dolce yogurts, Bio-C Immune+ curdled milk, and many others.
Mission & Values
- FoodMaster’s mission – is sustainable development of dairy products manufacturing in Kazakhstan to ensure continuous supply of people with products made from natural ingredients complying with the international quality standards.
- Values: 1. Clarity & Consistency
2. Competency &
3. Employee Integrity &
4. Pragmatism
PESTEL Analysis
PESTEL analysis describes a framework of macro-environmental
factors used in the environment scanning component of strategic
management.
Political Factors
- Presidential republics
- Bicameral parliaments
- Presidents are head of the states
- Executive power exercised by the governments
- Strong Bureaucracy
Economic Factors
A customs union (CU) between Kazakhstan, Russia and Belarus was established in January 1, 2010 and marked a major change in the path of regional integration with important implications for Kazakhstan.
Positive effects:
- Greater Market Size for Exporting
- Lower Cost and Easier Transportation
- Attraction of Foreign Direct Investments – FDI and Joint Ventures in non-raw material sectors
- More incentives for local investors to start production
Economic Factors
Belorussia Russia Kazakhstan
- http://www.heritage.org/index/
country
Population:
142.4 million
GDP (PPP):
$2.4 trillion
4.3% growth
$16,736 per capita
Unemployment:
6.6%
Inflation (CPI):
8.4%
FDI Inflow:
$52.9 billion
Population:
9.4 million
GDP (PPP):
$141.8 billion
5.3% growth
$15,028 per capita
Unemployment:
0.6%
Inflation (CPI):
53.2%
FDI Inflow:
$4.0 billion
Population:
16.7 million
GDP (PPP):
$216.8 billion
7.5% growth
$13,001 per capita
Unemployment:
5.4%
Inflation (CPI):
8.3%
FDI Inflow:
$12.9 billion
Social Factors
Technological Factors
Environmental Factors
Legal Factors
- Belorussia
- Legal system: civil law system; note - nearly all major codes (civil, civil procedure, criminal, criminal procedure, family and labor) have been revised and came into force in 1999 or 2000
- elections: Palata Predstaviteley – every 4 years
- Russia
- Legal system: civil law system; judicial review of legislative acts
- elections: State Duma – every 4years
- Kazakhstan
- Legal system: civil law system influenced by Roman-Germanic law and by the theory and practice of the Russian Federation
- elections: Senate – every 3 years, Mazhilis – every 5 years
References
- http://www.heritage.org/index/
- http://www.indexmundi.com
- Belarussia - http://belarus-project.eu/2013
/04/civic-participation-and-po litical-change-belarus/