Автор: Пользователь скрыл имя, 07 Февраля 2013 в 18:33, курсовая работа
Created in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo is one of the strongest beverage and convenient food companies in the world. Originally started in 1898, Pepsi Cola became the first branded soft drink in the world. Its brand is available in over 200 countries around the world and generated sales in excess of $92 billion last year. Headquartered in Purchase, New York, PepsiCo is the number two beverage company in the world behind the Coca-Cola Company.
Objectives
In the next 3 years, PepsiCo should acquire 2 brands per year in an international marketplace
One of these 2 brands per year must be healthy.
Increase production and distribution of carbonated drinks in Asian and European countries.
PepsiCo will expand into Africa to make use of the international market
Strategy
Recommendations
From all the above discussion it is concluded that PepsiCo. Should go for market penetration that is to increase its market share through acquiring small companies in new market and tie up with different restaurants & clubs as well as continue or go with it’s already adopted strategies such as increase its share through huge advertisement and through sponsoring different events such as PepsiCo. Continuously sponsoring football matches at national and international level. But PepsiCo. Is large company so May also take both of the strategies as well.