Analysis of state and characteristics of wine tourism in Crimea, the definition of development opportunities

     Threats to national winemaking at the moment are wines. In 2010, imports of wine, compared with 2009 increased by 41.1%. The greatest competition they represent a low-price segment. And it is quite dangerous. According to the results previously mentioned study conducted by R & B Group, namely the consumers of wine in the most economical, frugal, and therefore, price-sensitive. 45% of the costs for the buying of wine just about 150 USD per month (1). It is a fact of common cage with low awareness of consumers about the quality of wine is not in favor of domestic producers.

     4.3. The main activities to promote wine tourism in Crimea

      Today, the majority of Ukrainian wineries willing open their doors to tourist groups. Companies do not hide the fact that in this way increases the number of fans is their brand, increase the credibility of the manufacturer, who opened the eyes of tourists details of its production and consumer preference in the future it is his drinks. Practically all production runs grog-shop, the main sales in which it was provided by the tourists. And the fee for the tour to the factory is a good bonus for the company for its openness.

      Consumers also like trips allow us to estimate the technological culture of production, to meet personally with the winemakers, learn about the ancient traditions of agriculture, the beneficial properties of its products. And during the tasting so many tourists opened the diversity and beauty of solar berries drink that they permanently become fans of wines and brandies.

Fortunately, the ordinary man in the street is no longer necessary to go abroad in order to see the modern wine production, or down in the old cellars. All this you can visit in Ukraine, and in different regions of the country. Today, the most interesting routes developed by the private wineries Transcarpathia, the doors are opened wineries in the Odessa, Mykolayiv and Kherson regions. Although the greatest number of wine tours are traditionally offered in the Crimea.

     The prospects of this business, no one in doubt, companies willing to invest in his funds, modernizing production, rebuilt tasting rooms. Wine tourism presents consumers with the intricacies of wine production, promotes the drink increases the confidence of the people to wine production in general and to visit enterprises in particular. Besides, this is a promising and economically feasible for wineries. That is why this type of tourism today requires increased attention to itself, it needs to develop.

However, large-scale advertising support wine tours have not yet received, so the tourists themselves are all remote idea about their features. 
It is expected that in the near future and the Odessa area could become a Mecca for wine tourism. Industrial and Trade Co., "Shabo" completes work on the construction of the complex in the village of  Shabo "Cultural Center of wine Shabo". According to wine companies, educational and advocacy work to help strengthen the culture of wine consumption, and will incorporate the Ukrainians to the world's values. An integral part of the center will become a museum where you can learn the history of the colony Chabot from antiquity to the present day.

Part of the exhibition for the museum brought from home shab’s immigrants - from Switzerland.Visitors await the ancient and modern wineries, interestingly decorated sherry cellar, tasting room and much more. 
Travel agencies also promised to organize a trip to the production facilities of JSC Odessa Cognac Factory "Shustov" and CJSC "Odessa Plant of Sparkling Wines."

 

      November 4, 2011 in the scale International special wine exhibition «WinExpo Ukraine», an international exhibition center in Kiev (Brovarsky Ave, 15), will be a unique event - the first Ukrainian wine shop - a plan aimed at promoting the state wine, to increase its use of culture and making a positive style of Ukrainian wine sector.

The largest Ukrainian manufacturers of wine products, as part of a plan of Ukrainian wine shop, will assume their own programs in the sector of wine tourism in Ukraine.

"Cultural Center Shabo wine", "Theatre of Wine and the Crimea", "Museum of cognac TM Shustov" tasting room TM "Oreanda" and others will present their wine route and the objects for Business Travel Association of Ukraine and the main Ukrainian tour operators engaged in domestic tourism and cruise service. The exhibition will enable travel agents to communicate directly with the wineries and learn all the features of their work, the terms of cooperation and prospects of further cooperation.

02/11/2011 - Getting Started International specialized exhibition «WinExpo Ukraine» and «WineTech Ukraine» in Ukraine's capital due to their relevance and social importance for the development of wine industry in Ukraine.

Famous manufacturers and distributors of wine and winemaking equipment will demonstrate their best production. It's nice that the geography of the very wide - Ukraine, France, Italy, Spain, USA, Germany, Netherlands, Hungary, Russia, Georgia, Moldova and Belarus.

This is the key to establishing new business contacts, deepening partnerships between industry and international market for future development of Ukraine, the demonstration of the investment attractiveness of our country. Producers, trading companies in Ukraine and CIS countries and abroad that manufactures and sells a variety of wines and brandies, presented at the International tasting contest their best examples.

      The aim of the competition is to promote the production and popularization of high-quality beverages. Winners of the contest will be awarded the Grand Prix cups, gold and silver medals. 
I hope that the exhibition «WinExpo Ukraine» and «WineTech Ukraine» will make a great contribution to the further development of Ukrainian market of wine and spirits will be the guarantor of business contacts.

Feodosia the first International Wine Festival was held in the Crimea from September 16 to 18. Concerts, wine tasting of Crimean wines and vintage are in a festive holiday program.

More than ten thousand tourists and visitors to the peninsula of Crimea visited the festival. 
Everyone could do to crush the grapes. For its have been prescribed a special area and capacity to do so. And next year, already from this grape can buy wine festival.

Winemaking homes in Ukraine, Russia, Bulgaria, Moldova, Azerbaijan and Germany were the guests of the festival and presenting their products.

      Within three days from September 16 to 18 in Feodosia held the first international wine festival WineFeoFest, during which their products were the leading wine producers in Ukraine and Crimea, as well as guests from other countries: Moldova, Russia, Bulgaria and Germany.

The festival took place on wine tasting, visits to wineries, concerts, children's competitions, pastiche of ancient feasts, and the performance of the Feodosia City Theatre "paradox", entitled "Ancient History. Based on Aesop's fables, "fireworks. Also, there was an association on the same stage of the Festival of Wine and Music Festival "Spivogray."

      The Museum of Antiquities opened the exhibition "The drink, the sun was born: the history of winemaking in Feodosia in the Crimea", which has 24 labels of wine late XIX - early XX centuries, a bottle of champagne, "New World" for the second half of XX century, old wine guides with advertising . 
The festival was not chosen by chance - the warm sea, velvet season, picking ripe grapes.

Wine festival interested Internet users: only the first day through the webcam at the event looked at people from 39 countries including the United States. 
Crimea is trying by all possible means to attract tourists: fairs, tastings, and excursions. Please come to the Crimea, visit the annual festivals of wine grape plantings walk, walk down to the cellar and try this wine. 
 
 
 
 

5. Findings of the study and recommendations.

     To recommended by the manufacturer to offer quality products at affordable prices. Some survey respondents are asked to add the wine less water into wine (!) And practice reasonable prices for the local market. The researchers think, at the present time, most manufacturers at the same time to guide by the three price segments. In addition, it may be advisable to take into account that the brand must be clearly positioned - for current consumption or for specific cases - and do not migrate from one segment to another.

     The complexity of the work on the Crimean market is the lack of basic wine culture. Of course, it is necessary to develop, but the state does not even programs designed for this purpose. And vodka, of course, plays a role.

It is proposed to increase the consumption of wine by convincing the audience that the wine - a product designed not only for holidays but for the ordinary family dinner. However, the parts of consumers choose beer for this. It is therefore necessary to promote the consumption of wine as a beautiful and healthy habit.

Consumers want to know more about wine making, as the historical facts and contemporary. It would be good to the company are regularly placed in the press and articles on their sites; improve the culture consumption of wine. Of great importance are the producer and the sponsorship of various events.

To operate successfully in the Crimean wine market, you should consider several important points. 
   Firstly, local people formed an erroneous stereotype that the wine factory worse home.

Secondly, our people have never made a varietal wine. In the understanding of winemaking wine lovers are divided into white and red, but not on grades. If among them, and came across some parts of Rkatsiteli, this grape is still mixed with Isabella or wild. Organizers of this study believe that if the company and its products will not know at home (the Crimea), then who needs it outside?

     Wine business is strongly tied to perceptions of personal rights. Buyers of wines from other countries must come to see where the wine is born. Therefore, to establish themselves at home, manufacturers should work to develop the sales network, consumer wine culture over brand recognition, etc.

     In my opinion, as the organizer of the study, for the successful development of the sector will need the following: 
1) The election of the marketing policy. This is especially important because often companies make the mistake in the implementation of an advertising campaign, using the strategy of vodka brands; 
  2) the attraction of large investments in the sector; 
  3) Support the implementation of wineries from the state; 
  4) development of special state programs for the preservation of the best grapes.

     Thus, the formation of export - oriented economy requires the strategic objectives - the creation of a strong wine industry Ukraine, renewal and improvement of production.

Accordingly, the development of the domestic wine can be one of the priorities of domestic production. As a result, the overall market will come to more qualitative stage of its development, and produced wine production will be competitive in both domestic and foreign markets.

     The strategic view is necessary, first of all, to promote wine exports to traditional markets of the CIS countries and China, receiving the necessary funds to improve the quality of wine production and sales for its new markets.

SWOT-analysis

     Strategic analysis of strengths and opportunities for the development of wine tourism, the problems and obstacles to realizing the potential, held at the level of the economy and social sphere, and then at the level of tourism in general, taking into account the mutual influence on each other sectors.

     SWOT-analysis is needed for a comprehensive analysis of trends that are developing a good business, a well in order to see what issues need to be reconsideration. I believe that the strengths of the need to maintain, but at the same time, consider the expense of what the company needs to improve its infrastructure and general condition.

     In the final analysis SWOT strengths, weaknesses, opportunities and threats of wine tourism considered primarily in terms of space destinations in the objectives of the Autonomous Republic of Crimea, including items such as geo-strategic location and transport region, its economic and human potential, natural resources management system, the factors determining the competitiveness of wine tourism, and social stability.

     As an opportunity to highlight the factors that determine the prospects for its development and the potential to increase its contribution to the Ukrainian tourism. 
As discussed threats internal and external factors that may hinder the realization of the potential development of this type of tourism. 
 
 
 
 

 

Forecasts

     A new association, "National Bureau of grapes and wine," which united several Ukrainian wine makers argues that 10 years (until 2020) they intend to increase wine consumption in Ukraine 5 times and increase the consumption of wine is the domestic producer.

The program is planned to increase several times, and manufacturing. Such a strong increase in production will be achieved through the expansion of areas under vines. Today, the country's vineyards occupy 90 hectares, and by 2020 their area to be increased to 200 thousand hectares.

"Despite the negative trends that are still observed in the wine, still wine production in Ukraine will grow. Forecast of production of wines in 2011 - 24-27,8 million dollars a year. "- This was stated by scholar-economist marketer, teacher of Zaporizhzkij National University, Biletsky I.I . based on their research of wine grown in Ukraine.

     The results of the study suggests that all the characteristic features of the life cycle of Ukrainian wine industry is at an early stage of maturity, and therefore it can be argued that the wine market is quite promising for Ukraine, the Ukrainian manufacturers. So the main task of the domestic wine companies is to enhance the development of marketing programs in order to maintain market share, and preserve and strengthen the loyalty of existing customers. 
 
 
 
 

 

6. Annotations.

     Дипломная работа   на тему:  „Анализ состояния и характеристика винного туризма в Крыму, определение развития возможностей” содержит___ страниц,  рисунков – __, таблиц –__, использованных источников –  __,и дополнений - __ страниц.

     Объектом исследования моей дипломной работы является Автономная Республика Крым, как центр виноделия Украины, где формируется сфера винного туризма, предметом исследования – спрос на винный туристический продукт в данном регионе, а целью работы – анализ динамики и факторов, которые влияют на величину спроса.

     Теоретическое исследование проводилось методом анализа литературы и нормативных источников. Прикладное исследование – методами опроса и анкетирования.

     Основываясь на маркетинговых исследованиях, был  исследован винный рынок и спрос на винный туризм в Крыму. В результате обзора  рынка разработаны пожелания и рекомендации  к улучшению состояния и  стратегия расширения Крыма как винной дестинации.

     Первая  глава моей дипломной роботы «Постановка проблем», посвящена раскрытию проблем, которые стоят перед винным туризмом в Автономной Республике Крым.

     Во второй главе «Теоретические основы винного туризма в Крыму». Я исследую    особенности винного туризма и винодельческой отрасли в целом, как туристического продукта, а также тенденции развития рынка виноградного вина .

     Третья глава «Методы исследования». На этом этапе раскрытие методы исследования, которые я использовала при исследование целей.